Editor's introduction: Each brand business email list has its own profit model, and the success of the profit model can be copied and amplified. But profit models are often hidden and hard to spot. The author describes in detail what a profit model is and its application.
Recently, a topic was discussed in the group, why did Xicha and Naixue not let go of joining? Why doesn't Chayanyuese leave Changsha?
Everyone has their own opinions. Some say that the quality cannot be controlled after joining, some say that direct sales can form brand potential, and some even say that it is due to the feelings of the founders.
All of these are reasonable, but they are not the core reasons. I wonder if they can achieve the scale of the company today, which one does not want to make more money, and the scale will definitely double after the release of the franchise. Don't do it?
The founders are not stupid. I am afraid there is only one reason. It is better to let go of joining than not let go of joining .
From what I know about the catering industry, there is only one reason why HEYTEA and Naixue do not let go of their franchises: if they let go of their franchises, these franchisees will definitely drag down their brands, not only will the market value not be improved, but also because of blind expansion. , making ends meet leads to ugly financial report data.
Why is there such a conclusion? This is where the profit model comes into play.
1. What is a profit model
There is no explanation of the profit model online, only one explanation of the profit model. The profit model refers to the way the company's revenue is structured, which is different from the profit model.
The profit model I personally understand refers to a profitable framework model that can be replicated and amplified .
There is no big or small profit model. As the saying goes, although the sparrow is small and complete, the profit model of a giant company like Apple may be the same as that of a company specializing in high-quality electronic equipment in Huaqiangbei, while the profit model of Runtong is far better than that of a company. How much money you earn is more valuable.