Wait. On the content supply side, because the current content pool of video accounts is not rich enough, content distribution is mainly based on social executive list recommendation, supplemented by system recommendation. Open the video account, you can see the videos liked by your friends are in the middle column, and the watch list and system recommendations executive list are separated on both sides. Realizing the cold start of video accounts through social recommendation is a great advantage that Tencent can take advantage of. The video account bears the heavy responsibility of Tencent.
To achieve cornering overtaking in the short video field. At present, the daily active users of Douyin are 600 million, and the daily active users of executive list video accounts are more than 200 million. Although in terms of user volume, video accounts are far behind Douyin. However, video accounts occupy non-traditional short video users, and the executive list overlap between video accounts and Douyin users is only about 5%. WeChat has 1.2 billion users, which is twice the size of Douyin’s current users. The video account rooted in WeChat has great potential for development.
Around the Spring Festival, Clubhouse suddenly became popular. Not only can an invitation code be sold abroad for $100, but also many people in executive list China are following the trend, and many Internet manufacturers are also taking action one after another, competing to replicate this product model. Therefore, there has been a lot of discussion about Clubhouse in the industry recently. This time, we mainly discuss what Clubhouse has done better at the executive list operational level. Although Clubhouse's gameplay may not be feasible in China.