an art, and quality content writers are highly valued by brands today. But there is another aspect of writing that is more of a science. And this aspect has become a desirable skill for web writers: search engine optimization. We're not saying writers have to be SEO professionals. But writers who understand the basics of SEO in order to properly optimize content deliver more value to their product and more efficiency to their processes. But the majority of professional copywriters aren't trained in SEO. After all, it's a completely different profession. A few facts: Most writers didn't learn SEO on their own.
It might be because they don't know where to start, don't know how complicated it's going to be, or don't have the budget or the time. On the other hand, marketing teams rarely train their content creators on how best to optimize content. It's because marketers don't company employee list know how to do it themselves or don't take the time to train someone else. Worse still, writers are usually asked to follow arbitrary SEO guidelines. These instructions do not help them understand SEO better. They also don't learn exactly what search engines reward in terms of content. Guidelines such as “use this keyword” or “create all pages in 1,000 words” are not SEO.
As a result, copywriters rarely naturally follow Google's optimization best practices. Yet without this skill set, content writers cannot compete with other writers who understand the basics of SEO. This article is for content creators who want to equip themselves with enough SEO knowledge to create more informed content, without the effort of tackling a whole new discipline. In this article, you will discover: Why you, the writer, should care about optimizing the content you create. How WordPress Plugins Can Help Guide Your Optimization Efforts Competitively. Ways to inform and empower your content with data through a new