When there is fierce competition in the digital space to showcase your business in an over-saturated market, businesses and digital marketers need to go above and beyond to stay ahead of the curve. Before discussing how schema markup helps your business, I want you to understand what schema markup is. You're in luck ! In this article, I will explain everything to you in detail. What is schema markup? Schema markup is sometimes referred to as Schema. org. It is a semantic vocabulary of microdata or tags that can be added to your HTML code to improve how search engines read and represent your page in the SERPs. If you've ever used rich snippets, you'll understand exactly what schema markup is. Basically, you allow Google to better understand your website and services. And that's exactly what Google needs. Here's an example of the Boston Theater having markup on the page for its upcoming Broadway show. The SERP entry looks like this: Here, if someone searches for the best Broadway show in Boston in the SERP itself, the employee data Boston Theater will show the upcoming shows and their dates. Pretty convenient for people, and a lot of theater attendance, right? Here is another example: The first search result has both a star rating and a publication date. Both were added using Schema. In the second example, due to the lack of rich snippets, the search result will show either the meta description or any other information chosen by Google instead. What data can be displayed in the diagram? Schema markup can help your website rank better for all kinds of content types. There is data markup for a ton of different data types, including: Articles Local businesses Restaurants episodes Ratings book reviews Movies Program apps Events Some products Frequently Asked Questions (FAQ)Benefits of using schema markup for your business Schema markup is not only useful for optimizing your website, but it can also help your business reach the target audience.